Virtual assistants bring your brand to life and give it a distinctive identity linguistically. This is software that is able to understand natural language – whether spoken or written – and converse with people through various channels.
These agile conversational interfaces include virtual assistants as well as chatbots. Regardless of the interface through which they interact, whether text or voice-based, as a web component or intelligent speaker.
We also give your brand a fascinating voice.
If companies want to make chatbots representatives of their brand, the first step is to align the personality of the virtual assistant with the brand identity so that they authentically convey the values and principles that define the brand. This three-step process is as follows:
Chatbots should be 100% authentic brand ambassadors in every situation. For this purpose, it is extremely important to define in advance all conceivable stations on the customer journey in which customers have contact with the bot. This way, the assistant can perfectly play the respective role in each phase. Some examples:
The use of chatbots has many advantages, such as cost savings, better customer knowledge or positive user experiences. With every user experience, customer loyalty increases.
We would be happy to advise you on the development and establishment of virtual brand ambassadors.
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