Digital transformation
For a comprehensive digital transformation of the company, however, all digitisation segments must be tackled: They build on each other and reinforce each other. The starting point is the definition of a Digital Strategy, which determines the fields of action and the time frame for achieving the target image.
The Digital Processes segment deals with the question of how processes can be optimised through innovative IT tools in order to be more customer-oriented, increase efficiency or reduce costs. It is precisely in this field that quick wins can be achieved – even selectively.
Further digitisation requires digital empowerment of the company. This takes place on three levels: the organisation, the technology and the data. A company developed in this way is in a position to promote and develop a digital mindset, i.e. to make the cultural shift away from hierarchical and technocratic coordination instruments towards networks and a learning organisation. This cultural change is the basis for creating innovations and developing digital business models.